After publishing your book, one way to secure publicity and get your book in front of the media is to write a press release. Press releases are brief documents that outline the most important points of your message. The job of a press release is to convince journalists that your book is worth writing about. If they do write about your book, they often use the release as the basis for their coverage. That means your press release should be catchy and informative. Journalists don’t want to have to read your whole book to get to the point.

A successful book starts with an effective book marketing plan. In today’s publishing world, a book cannot succeed without defined goals, careful planning, audience identification, and determining target media markets. A book marketing plan is your step-by-step guide to getting your book before the ideal individuals, at the right time and place, with the right budget. Think of your plan as a marketing campaign to make your book a bestseller.