Book marketing and promotion for self-published authors.
One day while I was watching videos on YouTube, I saw in the suggested video the name art of war. I was attracted and watched it. I was so amazed by its content. I realized that it was just what I needed. Since I got interested, I scrolled down to know more. I looked at the description and there was a link. The link says “from the book art of war.”
I immediately went to the bookstore and bought a copy. When I looked at it, it said on the cover page that Art of War sold over a million copies.
It is because of a short video that I got to know the book.
That’s the power of book marketing and promotion.
That short video I found is just one way of promoting the book. In this digital age, there are a lot of strategies on how to promote a book and I am going to share with you the most important ways that I knew.
BOOK COVER DESIGN MATTERS
Most human beings are visual. As a book lover, the cover of the book matters. It must have a professionally done book cover to attract the emotion of the possible buyer. No matter how great the content of your book, if the book cover is chaotic and not presentable, It won’t sell.
AUTHOR WEBSITE
As an author, you need to have a personal website because it can build trust. Think of it as a store. Everything a reader needs to know about you as the author and your book is there.
Your website must contain SEO or Search Engine Optimization. When a person searches for something about your niche on search engines such as Google, it will rank higher engines.
You need SEO experts to do this for you unless you are trained in SEO or have all the time to do it on your own.
Look for a trustworthy company or SEO expert with faithful core values because I’m sure they will take care of you.
AUTHOR BLOGS OR ARTICLES
I remember buying something because of an article that I read. There is an article entitled The Boron Letters. The letter writer recommended books to read in these letters that could help me improve my copywriting skills, so I bought them.
Many people in your niche will do the same in your niche. When you have an article that ranks higher through SEO, there is a big chance that they will purchase your book.
You can write an article on your own or hire another article writer to lessen your burden. The more article your post on your website, the higher chance you will be seen.
You need an online presence, which is the next thing you need to do.
BUILD AN ONLINE PRESENCE
You must be visible, no matter how great your book is but no one knows about it; what’s the use?
I believe you are writing because you want to share valuable information that will improve and change the life of your readers.
If you have an article, you can post it on a high-traffic platform; there is a higher chance of you getting seen.
You can join forums or online groups and participate in discussions related to your niche.
Social media also plays a significant role in building your online presence. There are a lot of social media marketing strategies that you can do to build more quality followers.
Social media is relevant in marketing because many people are on social media nowadays. Your content will be shared easily.
You need to be part of the community. Engage with people in your niche
OFFER FREE EBOOKS
This is like an appetizer. In the ebook, you share a glimpse of something important about your niche and the content; it is like an introduction that will lead to your book.
BOOK REVIEWS
You need to get great reviews from your readers. Nest to the title, the buyers typically looked at the reviews. If they think it can give them value and help solve their problem, the chance of your book getting sold is much higher.
DISTRIBUTION OUTLETS
Take advantage of this marketing strategy because huge distribution platforms such as Amazon have a massive addressable market. Every day, millions of people around the world would search for and buy stuff on Amazon alone.
So, take advantage of it.
There are more distribution platforms such as Apple iBooks, Barnes and noble, and much more that you can use to market your book.
TAKE ACTION
My life and views changed into a better perspective about leadership after reading and studying the book “The Art of War.”
Many people want to change, want to be inspired or motivated. They may want to change their bad habits, and your story can help them become a better person. Come to think of it.
Your book can give value to them. Your story can be their story too. You can inspire and motivate them to take action and improve their lives.
Now is your time to help them change their lives for the better.
Now is the time to take action
